My hatred for the ciabatta happened in the mid-90s when foccacia was losing favor. Commercial ciabatta made for sandwiches has a smooth crust and dense crumb and for some reason people think it’s perfect for sandwich. Now, I don’t know if anyone in marketing invented this with tongue-in-cheek, but Wendy’s has a new a sandwich on a cibatta named “Frescata“.
This tickles me and I don’t know if anyone else looks at the name and thinks… ‘this is a shit sammy’. I would think, that someone in the corporation would be kink-friendly and would warn the marketing department about certain fetishes.