The endless eponymous endowments of enterprises that can’t support themselves as an effective efficient entity is enervating. Corporate sponsorships have become the norm for new projects and is becoming the nutritive for ailing companies. Fine, I’ll flout companies who accept sponsorship from companies that have similar mission statements (I hate myself for using the jargon), but some are just laughable. Alltell, Busch, and Comerica Park/Stadium, Hasbro Children’s Hospital, okay… hell I’m accepting that HMOs and Insurance companies slapping their names on the companies they are pinching.

Apropos of what seems to be sheer proximity, Abercrombie & Fitch donated to $10 million to a local hospital whereby a niggling coalition is trying to prevent the naming of public facilities. Though the director of the hospital claims that his hospital is not in the business of naming rights, a new facility will have a lobby named after “Limited Too” and “Justice”. Tasteless as it may seem, I don’t think I’d mind terribly if there was a shirtless man vamping the entrance where emergency services wheel in the gored, the diseased, the hypochondriacs… so long as the “AF” on the wall means Aegrus/Fanum.

Link to the NY Times Article [link] via CommercialAlert [link]