I haven’t been a while since I’ve been this tickled by a web application. UNIQLO, the Japanese casual clothing designer has been on my watch list since December 2006 [link] when it was featured on CBS Sunday Morning. Caught by it’s distinctly cute Japanese portmanteau name for “Unique Clothing”, it has now sucked me in with its UNIQLOCK.

A fun flash clock showing the current time in Tokyo. The hook is not finding out what time it is in a foreign country no, vignettes of modern dance performed by lone or groups of Japanese women are punctuated by a bell with all set to the interpretations of over-hectic jazz by Tomoyuki Tanaka [link].

Not owning a stitch of the clothing, due to size and distance constraints, [link] I am still drawn to its pop feel and their way of making fashion vis-a-vis their simple pieces that adumbrate complexity. Much like IKEA, I think I’d have to clear out what I have now and start anew before venturing into the UNIQLO world.

**Updated: The clock has switched to a sleepy-time sound track and the dancers are dozing off. **